Shared on its social channels, these videos had a wide appeal, piggybacking on the trend of real-life prank and hidden camera videos but with a more positive angle. Actors played out scenarios giving do-gooders the opportunity to help out in various situations, like helping a man with two broken arms eat a sandwich, or returning a lost wallet. The Co-op tugged at the heartstrings with a series of videos using hidden cameras to search for ‘good eggs’ among the public. If you sell t-shirts, print a special Easter design. If you sell kitchen equipment, make an Easter recipe. Again, leverage the Easter sales boost by giving your video an Easter backdrop. Show what your product can do in real-time by live streaming product demos.The videos can be saved and posted on your website for future use. Whatever product you sell, you can put an Easter twist on the video. Use live streaming to offer product tutorials.Live stream at an Easter event to connect with your customers and show them you are part of the conversation.Users can like and comment in real-time which means you can gauge interest and take questions live, and adapt your live stream depending on what your audience wants. Live-streamed videos on Facebook and Instagram are promoted above other content as a way to encourage the use of the feature, so it’s a great way to drive engagement. is uniquely positioned to take advantage of Easter hysteria, but this idea could easily be extrapolated across industries. This idea caught the public’s imagination and made it one of the top trending videos on the day of the hatching.īy leveraging the popularity of live streaming, and the ‘cute’ factor of chicks, the brand cleverly drove engagement to its social media accounts without spending a dollar on advertising. drove engagement through Twitter and Facebook by asking its followers to name the newborns. Like the most popular reality shows, the seemingly dull stream had viewers enraptured, eagerly awaiting the moment a beak would poke through the shell. It offered a Google+ Hangouts and YouTube live stream of a brood of eggs, from incubation to hatching. tied its key message of valuing chicken welfare into Easter in a uniquely engaging way. Well, here are six examples of successful Easter social campaigns to give you some inspiration. But what’s the best way to engage social audiences around Easter, especially if your product doesn’t directly relate? It’s important to be part of the conversation if you don’t want to be left behind. And the same is true on other social platforms, especially those with a visual focus like Instagram and Pinterest. There’s a huge spike in Facebook engagements around the holiday. With social media relevant in every aspect of marketing, this is unsurprising. At 31%, it is equal with sales and second only to tradition. Easter is a sales opportunity across industries, and social media is increasingly important in how brands drive engagement.Ī recent US survey shows social activity has risen to the top of Easter shoppers’ reasons to spend. You don’t have to sell chocolate eggs to ride the wave of optimism arriving with the spring sunshine.
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